The creative task of this brief was to develop a coherent sub brand for the York St John University Art and Design degree show within the limits of the overall university brand.
The brand needed to be applied to various materials that would be used within the show such as posters, flyers, signage, way finders and digital media such as gifs for social media and emails.
Inspiration was taken from the British motorway road signs, playing with the notion that the talent of art and design is in the north.
The show ran from 2nd-7th June.
The project was completed during my time at the York based design agency Lazenby Brown.